A player and coach’s perspective.
Collegiate scheduling, preparation and team operations give me practical insight into the support athletes and coaches need. I’d apply that perspective within LA28’s planning framework.
01 / THE GAME RETURNS TO THE WORLD STAGEEXPOSITION PARK · LOS ANGELES
Hello,LA28.
A game I’ve played.
A community I help build.
A moment I’d love to deliver.
Brett FinkSport Manager, Lacrosse applicant.
Long Beach, California.
Long Beach, California.
Hi Roselle. I’ve applied to join LA28’s Sport team. I’d bring collegiate and grassroots lacrosse leadership, strong relationships on both coasts, and a career coordinating partners and projects through execution.
Explore the connectionLA MEMORIAL COLISEUM · PHOTO: LA28
02 / COACHING & PROGRAM LEADERSHIP
Know the game.
Show up for
the people.
I’ve spent the last three years coaching at Cal State Long Beach as defensive coordinator and assistant coach, contributing to player development, recruiting, scheduling and team operations.
In 2026, we won the program’s first SLC championship. I recently became head boys’ varsity lacrosse coach at Millikan High School in Long Beach, bringing that same commitment to preparation, standards and continuity.
My experience also includes clinics and instruction with Compton High School, Harlem Lacrosse and EZF.
Three years of coaching. A shared championship.
03 / THE WORK THAT KEEPS THE GAME GOING
Week after week.
Season after season.
I’ve run the Chiefs men’s league team since 2018.
Team organization. Player communication. Participation and competition. The relationships that keep an adult lacrosse community active.
I also manage finances for “The Longest Running Game” in El Segundo, a weekly men’s lacrosse game that has continued since 2008.
Sporting events need people who can coordinate people.
I’ve recruited event staff, managed paid staff and volunteers, coordinated officials, and led staff training and onboarding for sporting events.
Those responsibilities sit alongside my daily work coaching, organizing teams and maintaining relationships across the local game.
Chiefs LacrosseTeam leadership · Since 2018
El SegundoWeekly game · Financial management
CSULB & MillikanCollegiate & high school coaching
04 / A NETWORK BUILT THROUGH THE GAME
East Coast roots.
West Coast community.
International perspective.
I bring a very strong East Coast and West Coast lacrosse network.
I played at Northeastern University and Imperial College London. Through playing, coaching, league leadership and community programs, I’ve built relationships with players, coaches and program leaders across both coasts.
For LA28, those relationships would be a starting point for engaging the local sport community and connecting with the people who can help support its Olympic return.
A PERSONAL CONNECTION
I played for Rick Mercurio.
Rick is now a World Lacrosse board director and former chair of its Development Committee. Playing for him is part of the lacrosse background I bring to this opportunity.
World Lacrosse board directory ↗
This is a personal playing connection, not an endorsement.
Relationships built by being part of the game.
05 / PARTNERSHIPS & CROSS-FUNCTIONAL EXECUTION
Connect the people.
Carry the work
through.
Alongside lacrosse, I’ve built a career coordinating brands, talent, executives, agencies and commercial stakeholders.
At GRTR, I manage partnerships and projects from initial brief through deliverables, approvals and activation. My experience includes client activations at VidCon and NFL All Day / Dapper Labs at Super Bowl LVI.
At 500 Startups and Moderne Ventures, I worked on corporate partner programs, founder events and demo days, bringing executives, sponsors, founders and internal teams together.
Partners, founders, executives and program delivery.
I’d bring that communication and project discipline to coordinating across LA28’s sport, venue, athlete, marketing and commercial functions.
06 / HOW MY EXPERIENCE CONNECTS TO THE ROLE
The Coliseum sets the Olympic scene. Lacrosse’s competition venue is the adjacent Exposition Park Stadium.
Sport knowledge.
Relationships.
Operational discipline.
Experience organizing people.
Recruitment, staff and volunteer management, official coordination and onboarding would support building and leading the lacrosse competition workforce.
Trust across communities.
My lacrosse network and professional partnership experience would support local engagement and clear communication with external stakeholders.
Follow-through on the details.
League financial management and commercial project delivery would support sport-specific budget inputs, project tracking and status reporting.
Based on the LA28 Sport Manager, Lacrosse posting ↗. My direct lacrosse leadership is at club, collegiate and high school levels. Olympic delivery would be the next step, working closely with LA28 and World Lacrosse.
07 / A PROPOSED FIRST 90 DAYS
Learn the framework.
Make the plan usable.
I’d develop this approach with the sport leadership team and World Lacrosse, grounded in existing decisions, priorities and timelines.
01–30Listen, learn and map
Understand World Lacrosse’s requirements, LA28’s existing plans, athlete needs and each functional team’s responsibilities. Build a stakeholder map, establish a communication rhythm and identify the most important dependencies.
Proposed outcome · A shared view of priorities, people and open questions.
31–60Connect and organize
Engage clubs, college programs and governing bodies to understand the sport workforce. Help translate staffing needs into clear roles, recruitment channels and onboarding priorities.
Proposed outcome · A practical workforce and community engagement plan.
61–90Track, refine and follow through
Work with the team on schedules, equipment requirements, venue inputs and budget assumptions. Track commitments, owners and dependencies so progress and risks remain visible.
Proposed outcome · A usable delivery tracker aligned with the team’s planning process.
08 / ROSELLE, LET’S TALK
Let’s bring this game
to the world.
Lacrosse leadership.
Coast-to-coast relationships.
A commitment to getting the work done.
Based in Long Beach and ready to work with the Los Angeles team. I’d love to discuss how I can contribute to LA28.
TO ROSELLE & KORN FERRY
Korn Ferry sets a high bar for the people it puts forward. I’d be proud to earn that trust, and I’d give this role my all to make you and the LA28 team proud of the choice.